Revolutionizing Product Development Trials:
How Deepak Fertiliser Optmizes Analysis Time by 70% with Agmatix’s Trial Management & Insights Platform
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- 10 minutes read
Deepak Fertilisers and Petrochemicals Corporation Ltd. is one of India’s leading producers of fertilizers and industrial chemicals. A publicly listed conglomerate with an annual turnover of over half a billion USD, Deepak’s diverse portfolio includes industrial chemicals, bulk and specialty fertilizers, technical ammonium nitrate and farming diagnostics and solutions. With 48 types of NPK and specialty fertilizers, Deepak conducts around 1,500 product development trials annually across in-house research centers, local growers and university partnerships to optimize their offerings and stay at the industry’s forefront.
Challenges
Data Collection
Before integrating Agmatix’s field trial software, Deepak’s trial processes involved agronomists manually entering multiple parameters per plant across 20-25 sites, each using pen-and-paper field notebooks. This antiquated and time-consuming method posed significant risks of data loss and errors in data entry.
Data Preservation
The data collected by agronomists required further processing, managed through a cumbersome system of manually exporting and importing information derived from pen-and-paper notebooks into multiple platforms. This labor-intensive process not only consumed valuable time but also introduced additional opportunities for errors and data inconsistencies.
Data Analysis
After the data had been manually imported from multiple sources, it then had to be cross-checked for accuracy before any analysis could take place. This verification process, combined with the lengthy analysis stage, typically took six months. Such delays significantly hindered the timely extraction of key insights essential for product development and marketing strategies, slowing down their entire innovation cycle.
Our Solution
Digitizing agricultural data systems through a secure cloud platform like Agmatix has revolutionized Deepak's approach to conducting trials, collecting data, and analyzing results. The platform streamlines all stages of trial management, from planning and coordinating field trials with hundreds of customizable treatment combinations, protocols, and data collection forms to executing the trials and analyzing the results through an intuitive visual interface. Agmatix’s data collector for agronomic trials enables live data collection directly via tablets or mobile devices, simplifying data entry, reducing errors from manual processes, and preventing data loss. This transformation not only saves time but also makes trial data immediately accessible to all teams, facilitating quicker decision-making. Additionally, with just a few clicks, Agmatix can integrate data from multiple trials and run a comparative analysis of data parameters, standardizing it for a more comprehensive cross-trial evaluation.
Results
Deepak’s implementation of the Agmatix Trial Management and Insights solution has dramatically streamlined data handling and consolidated the analysis of trial results into a single, efficient platform. This transition reduced the time required to collate, verify, and analyze data from six months to less than a month, enabling quicker transitions from trials to market-ready products.
Improved Trial Planning
The platform improved Deepak’s time efficiency during the planning stages by allowing specific tasks to be automatically assigned to each site and agronomist. This ensured smooth management and data collection across 20-25 sites per agronomist.
Enhanced Data Quality
Deepak significantly reduced errors associated with manual data collection using pen-and-paper techniques. This streamlined process allowed Deepak to gather more parameters and data points for each trial, offering quicker and more accurate insights into their product's performance.
Secure Data Management
Agmatix seamlessly integrated into Deepak’s existing IT system, providing a secure and reliable way to collect, manage, and analyze data. This integration minimized disruption and allowed for a smooth transition to the new system, ensuring that all data-handling processes were optimized and secure.
Increased Insights
The improvement in data accuracy increased confidence in the analyzed trial results for both the R&D product development teams and the marketing and sales teams, who rely on these results to be timely and accurate. This enhanced confidence supports more effective decision-making and strategic planning, ultimately driving better outcomes for product development and market success.
Conclusions
Integrating the Agmatix Trial Management and Insights solution into Deepak's product development trials and efficacy analysis has significantly improved efficiency, data reliability, and analytical capabilities. In a competitive landscape where agricultural input companies are under increasing pressure to maximize efficiency and output with limited resources, these improvements have proven invaluable.
IT Integration
Agmatix was easily integrated into Deepak’s existing IT ecosystem, with adjustments made to fit their specific needs. These enhancements accelerated their field trial operations and, most importantly, the analysis of trial results for product development and market readiness.
Data Reliability
Agmatix’s secure cloud platform guarantees Deepak the collection and analysis of high-quality efficacy data, essential for regulatory approvals and successful product launches. Streamlined data handling helps shorten innovation cycles and accelerate time to market for new products, ensuring Deepak maintains a competitive edge.
Pipeline Acceleration
Timely trial insights enabled the creation of marketing collateral and provided demonstrated efficacy data for sales, showcasing the effectiveness of their products in time for the next season. This empowered the sales and marketing teams with compelling, evidence-based information to present to potential clients and positioned Deepak to meet market demands more effectively and drive sustainable growth.
Looking Ahead
Cultivating a More Efficient, Sustainable Agricultural Landscape
Our collaboration with India’s largest fertilizer company, Deepak Fertilisers and Petrochemicals Corporation, has yielded remarkable results. By leveraging the Agmatix platform, we have successfully reduced their time to collate, verify, and analyze agronomic data by 70%, bringing it down from six months to under one month. The Agmatix field trial software and data analysis system has played a crucial role in helping Deepak detect and prevent errors in their product development trials, ensuring high-quality efficacy data for over 1,500 annual trials conducted through the platform.
We look forward to continuing our partnership and driving further innovations in the agricultural sector.
