Stine Seed Leverages Agmatix to Drive Product Development and Sales with Local Insights
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Stine Seed Company, the largest independent seed company in the U.S., significantly enhanced its product development and sales processes by adopting Agmatix’s platform. By transitioning from manual data collection methods to a structured, AI-driven solution, Stine has streamlined trial operations, improved accuracy, and empowered sales teams with timely, localized performance insights.
Stine’s product development team runs large-scale trials each season across thousands of acres to evaluate and improve hybrid and variety performance. With more than 900 patents in soybean and corn genetics and an annual production of 15 million bags of soybeans, accurate and accessible trial data is critical to ensuring product success.
Challenges
Stine Seed struggled with disconnected systems that slowed data access and limited visibility across regions. These inefficiencies made it difficult to deliver timely, actionable insights to support product development and sales.
Data Collection & Handling
Stine’s product development team previously depended on spreadsheets, handwritten notes, and manual data entry to collect trial results. This highly time-consuming process was prone to human error and led to delays in compiling, cleaning, and analyzing critical product data—hindering timely decision-making and operational efficiency.
Limited Visibility into Historical Data
Without the ability to easily ingest and analyze historical trial data, Stine lacked a comprehensive view of product performance trends over multiple seasons. This gap restricted their ability to assess long-term hybrid and variety consistency and made strategic planning for new product development more difficult.
Delayed Insights for Sales
Due to manual data collection and analysis processes, sales agronomists were often unable to access product performance insights until after harvest. This limited their ability to proactively engage with growers during the season with local data, potentially missing key opportunities to drive sales early and build customer confidence.
Our Solution
To address the inefficiencies and scalability challenges, Stine Seed adopted Agmatix’s platform. This replaced their manual processes with a centralized, structured system that collects, ingests, and analyzes trial data in real-time. Agmatix enabled Stine to integrate historical and current trial data, creating a single source of truth that supports both operational and strategic decision-making.
Results
Adopting Agmatix’s platform allowed Stine Seed to consolidate all trial data into a single structured system. This enabled immediate analysis, automated reporting, and API-driven data synchronization, greatly enhancing visibility and scalability. Sales teams gained direct access to real-time, locally relevant data, significantly improving their ability to communicate seed performance effectively to growers.
Enhanced Local Insights
Agmatix enabled Stine to analyze and visualize seed performance data at a highly localized level, providing
agronomists and sales teams with insights specific to individual fields and regions. This led to more precise recommendations and stronger sales and marketing proof points.
Historial Data Migration
The ingestion and structuring of historical trial data empowered Stine with a comprehensive view of long-term product performance, enabling them to make more informed product development decisions.
Real-Time Data Reporting
Sales agronomists can now generate reports instantly, complete with location data, field notes, images, and performance metrics. This has made internal communications more efficient and sales and marketing efforts more impactful.
Increased Sales Efficiency
Armed with real-time, locally relevant performance data, Stine’s sales teams now engage growers earlier and more effectively. Instead of waiting until harvest to demonstrate product performance, sales representatives can showcase data-driven insights mid-season—leading to stronger sales outcomes.
Conclusions
Partnering with Agmatix enabled Stine Seed to transform its trial operations, sales enablement, and product development processes. With faster access to accurate, localized data, the company improved internal efficiency, empowered its sales teams, and strengthened grower confidence.
Streamlined Data Management
The platform provided a unified environment for data collection, management, and analysis, significantly improving data accuracy and reduced analysis time.
Local Insights to Drive Sales
Real-time access to localized performance gave sales agronomists the ability to deliver timely, customized recommendations to growers.
Accelerated Product Development
By analyzing both current and historical trial data in one system, Stine enhanced its ability to validate product performance, refine development pipelines and market positioning.
Looking Ahead
Advancing Product Development Through Scalable, Data-Driven Insights
Stine Seed’s partnership with Agmatix continues to evolve, with future plans focused on expanded data integration, refining in-season recommendations, and scaling insights across more regions and product lines. By embedding digital tools into daily workflows, Stine is well-positioned to lead the industry in delivering high-performance seed solutions backed by actionable, localized data.
