Netafim Transforms Field Trials into Actionable Insights with Agmatix
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Netafim, Orbia Precision Agriculture’s business, is the world’s largest irrigation company and a global leader in precision agriculture solutions that address food, water, and land scarcity for a sustainable future. Founded in 1965, Orbia Netafim pioneered the drip revolution, creating a paradigm shift toward precision irrigation. Today, by specializing in end-to-end solutions from the water source to the root zone, Orbia Netafim delivers irrigation and greenhouse projects as well as landscape and mining irrigation solutions supported by engineering, project management, and financing services.
Orbia Netafim is also leading the way in digital farming, irrigation, and fertigation through integrating real-time monitoring, analysis, and automated control into one state-of-the-art system. With 33 subsidiaries, 19 manufacturing plants, 2 recycling plants, and 4,500 employees worldwide, Orbia Netafim delivers innovative, tailor-made irrigation and fertigation solutions to millions of farmers, allowing smallholders to large-scale agricultural producers, and investors in over 100 countries to grow more with less ™. To learn more, visit: netafim.com
Challenges
Managing field trials across multiple geographies and collaborators posed significant operational hurdles for Netafim. Disconnected data sources, limited visibility, and manual processes made it challenging to maintain consistency, accuracy, and efficiency. Collaboration with external partners became even more complex when data quality couldn't be verified remotely.
Manual Data Collection
With trials conducted across diverse regions, field technicians relied on handwritten notes and spreadsheets. This approach made it difficult to ensure timely reporting, maintain consistent data formats, and document information reliability, especially as operations scaled and became more complex.
Fragmented Data Management
Netafim’s global trial efforts were supported by a variety of tools and spreadsheets tailored to local needs. While this system was adaptable, it created challenges in aggregating and standardizing data, which increased the risk of inconsistencies and limited the ability to generate broader insights.
Lack of Trial Visbility
Managing trials across remote locations and with international partners made it difficult to maintain real-time visibility. Without a centralized platform, teams lacked timely access to trial progress making it harder to coordinate activities, verify data, or detect anomalies.
Our Solution
After exploring several alternative solutions, Netafim selected Agmatix for its intuitive interface, strong agronomic fit, and personalized customer support. The platform offered them the flexibility to manage both simple and complex trial types from flow rate clog assessments to dynamic crop model studies within a centralized, collaborative environment.
Results
Since adopting Agmatix’s Trial Management solution, Netafim has transformed the way they plan, conduct, and analyze field trials across geographies, crop types, and research objectives. What once required siloed tools and extensive manual work is now centralized, collaborative, and significantly more efficient.
Time and Cost Savngs
By identifying outliers and trends through real-time data visualization, Netafim eliminated hours of manual data review and reduced operational costs tied to inefficient analysis workflows.
Increased Data Reliability
With mobile data capture and built-in agronomic calculators, field teams collect consistent, high-quality data, reducing human error and ensuring comparability across trials.
Improved Internal and External Collaboration
Teams can now share datasets, summaries, and key observations instantly, enabling better coordination with university researchers and global collaborators, even when Netafim researchers are not on-site.
Accelerated Decision Making
Real-time insights enabled Netafim to make confident, in-season adjustments to inputs, methods, or treatments, while built-in dashboards and statistical tools streamlined post-trial analysis, cutting the time from trial completion to actionable outcomes.
Conclusions
Agmatix has played a key role in enhancing Netafim’s Agronomy R&D operations, helping the team turn complex agronomic data into clear, actionable insights. By unifying trial data, simplifying collaboration, and empowering field teams with mobile tools, Netafim can conduct more reliable trials and make faster, data-informed decisions.
Streamlined Trial Operations
The system allowed Netafim better to track trial progress and share results with colleagues or external stakeholders.
Increased Efficiency
Agmatix provided a unified environment for data collection, which improved data accuracy and reduced analysis time.
Improved Decision Making
Visualizing data as it was being collected in real-time allowed Netafim to detect anomalies and make critical changes during the trial, rather than after it ended.
Looking Ahead
Transforming Field Trials into Data-Driven Insights
Netafim’s partnership with Agmatix has helped simplify data collection, enabling real-time collaboration and ensuring high data integrity. For organizations running complex, multi-site research programs, this case proves that a modern digital solution can drive measurable improvements across productivity, accuracy, and impact.
